Dué Cucina Identity

• branding
• logo design
• merchandise

Seattle-based fast casual startup Dué Cucina founder Davide Macchi asked me to help him refresh his visual identity and explore the evolution of his brand.

Due means ”two” in italian, and it's how many minutes long to cook fresh pasta til it's al dente. But Dué Cucina is also marked by dualities. Fine Italian cuisine, fast-casual American take-out. Due is beautiful & delicious, and also quick ‘n’ tasty. I wanted to capture that in these brand expressions. The results are lively and full of flavour.